PPC Advertising and Marketing Tricks

Out of all the marketing and advertising methods available online, PPC is one of the oldest yet most profiting method for brands to grow and increase their sales. If you have ever clicked on the small box of advertisements that appear on the right side of the search results page on Google, then you’ll pretty much understand what PPC is.

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What is PPC?

PPC or as the name suggests is a model of advertising that works through a pay-per-click basis. With online marketing on an upsurge, this method helps to direct network traffic to business websites through its ads on other sites and search engines. However, the advertiser is only charged when the user clicks on the ad. Besides, Google and Microsoft, various social media platforms like Facebook and Twitter have also adopted PPC as part of their social media marketing and advertising strategy.

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